The rise of two career couples in recent decades has increased the importance of who-you-know relative to what-you-know. The huge increase in working women has increased the opportunities for nepotism because, if you come from a well connected family, you now have virtually double the number of powerful people you are related to. The term "nepotism" originated in Italy, where the nephews of Popes tended to do very well for themselves. But now, if you come from a high ranking family, you can have not only powerful uncles but also powerful aunts as well, nearly doubling your chances of being related to somebody with pull in your field. On the other hand, if you come from a family with no connections, well, two times zero is still zero, so you are no better off.