Ilkka Kokkarinen sends a link to a Finnish government video recruiting skilled immigrants from other European Union countries. It provides some insight into Finns' quietly self-confident sense of their competitive advantages in appealing to the kind of people they want:
"Skilled people enjoy living in Finland. ... Quality of life also includes peace of mind. An ordinary, normal life is good. Finns expect quality, freshness, and functionality as standard. The starting point is that everything works, in any weather or season. Everyday matters are easily taken care of."