After all, look at Kobe Bryant, who is now #10 on the 2009 Forbes Celebrity 100, between #9 Brad Pitt and #11 Will Smith. Bryant currently makes $24 million per year in endorsements, even though he spent 2004 on trial for rape (he got off because the woman, who reached a secret civil suit settlement with him, ultimately wouldn't take the stand against him in the criminal trial). Even though the rape trial, which he would attend during the day in Colorado, then jet to Laker games in the evening, was a huge publicity brouhaha less than six years ago, it has effectively vanished down the media hole. In LA, the only thing bad you ever read about Kobe these days is that he used to squabble with Shaq. There are countless articles about "how Kobe has matured" but they are all about him not being so much of a ball hog anymore. The whole being tried for rape thing has vanished. Winning an NBA title in 2009 changes the past in ways the Ministry of Truth never dreamed of.
Bryant and Woods have fairly similar personalities: intensely competitive, smart about their sports, foolish about marriage, etc. (Bryant married young without a prenup -- his agent didn't attend his wedding). At some point, Woods is going to realize that he's no good at "working on his marriage" and all those other distractions, but he is good at hitting golf balls. So, he's going to go hit a whole bunch of golf balls. Then he's going to go out and win a whole bunch of tournaments. And then, once again, he's going to get paid a whole bunch of money by marketers because, in the big picture, there really isn't much difference between sports fans and the kind of women Tiger likes.