June 12, 2012

The diverse aren't interested in diversity

Here's a recent Nielsen ratings for the most popular cable network (not broadcast networks like CBS) shows among blacks. It's not too diverse, except for Keeping Up with the Kardashians, where the sisters keep marrying NBA players of varying degrees of blackness, and pro wrestling, which is quite integrated.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
NBA PLAYOFFS- ROUND 2
TNT
15.0
22.4
2,836
2
NBA PLAYOFFS- ROUND 2
TNT
14.0
20.1
2,566
3
NBA PLAYOFFS-CONF SEMIS
ESPN
13.6
22.4
2,581
4
NBA PLAYOFFS- ROUND 2
TNT
12.0
19.5
2,259
5
NBA PLAYOFFS- ROUND 2
TNT
11.1
16.4
1,963
6
NBA PLAYOFFS- ROUND 2
TNT
9.8
15.5
1,789
7
NBA PLAYOFFS-CONF SEMIS
ESPN
9.7
14.2
1,728
8
NBA PLAYOFFS-CONF SEMIS
ESPN
9.5
15.5
1,711
9
NBA PLAYOFFS-CONF SEMIS
ESPN
9.5
15.3
1,732
10
THE GAME
BET
9.1
12.9
1,807
11
NBA PLAYOFFS- ROUND 2
TNT
8.7
13.3
1,622
12
NBA PLAYOFFS- ROUND 2
TNT
8.5
13.6
1,570
13
BASKETBALL WIVES 4
VH1
8.2
12.1
1,603
14
NBA PLAYOFFS- ROUND 2
TNT
8.1
13.2
1,485
15
LETS STAY TOGETHER S2
BET
7.3
10.4
1,433
16
LA LAS FULL COURT LIFE 2
VH1
6.2
8.7
1,217
17
HOUSE OF PAYNE
TBS
5.6
8.7
1,120
18
WWE ENTERTAINMENT
USA
5.4
7.4
1,150
19
HOUSE OF PAYNE
TBS
5.0
8.1
943
20
NBA PLAYOFFS PRE-GAME
TNT
4.9
7.9
874
21
NBA PLAYOFFS PRE-GAME
TNT
4.5
6.4
849
22
WWE ENTERTAINMENT
USA
4.5
6.2
864
23
BASKETBALL WIVES 4
VH1
4.3
5.9
844
24
KEEPING UP KARDASHIANS
E! TV
4.2
6.0
756
25
THE GAME
BET
4.1
5.8
752

I can't find a similar list for white households. The industry seems to report breakouts of data as Everybody, blacks, and Hispanics.

6 comments:

Lucius Vorenus said...

Credit to Jody...

Tony said...

What? No Stanley Cup playoffs? I can't believe that?

Geoff Matthews said...

What is "The Game"?
And why am I not watching it?

Anonymous said...

Why can't Chester and soccer get along?
http://articles.philly.com/2012-06-11/sports/32175607_1_chester-soccer-fans-ppl-park

Gary said...

How are the Playboy channel and Spice channel not in the Top 25?

Gary said...

My bad- The Kardashians ARE on the list...