In her 2004 book, “Spin Sisters: How the Women of The Media Sell Unhappiness — and Liberalism — to the Women of America,” Myrna Blyth (a former Ladies Home Journal editor) explained in considerable detail the variety of “Mean Girls” feminism that the women’s media aim at their readers with every issue.
The message: There’s one way that women should think; people who don’t think that way are bad and stupid — and if you think the wrong way, women won’t like you.
For $150 million, you could buy or start a lot of women’s Web sites. And I’d hardly change a thing in the formula. The nine articles on sex, shopping and exercise could stay the same. The 10th would just be the reverse of what’s there now.
For the pro-Republican stuff, well, just visit the “Real Mitt Romney” page at snopes.com, or look up the time Mitt Romney rescued a 14-year-old kidnap victim, to see the kind of feel-good stories that could have been running. For the others, well, it would run articles on whether Bill Clinton should get a pass on his affairs, whether it’s right that the Obama White House pays women less than men, and reports on how the tax system punishes women.
This stuff writes itself, probably more easily than the Spin Sisters’ pabulum. And opening up a major beachhead in this section of the media is probably a lot cheaper than challenging major newspapers and TV networks head on.
The only losers will be the political consultants who ate up so much of the GOP’s cash this time around.