RACE IN SPORTS
Different N.B.A. Loyalties for Black and White Neighborhoods
MAY 13, 2014
It is no secret that the N.B.A. is especially popular among black Americans. About 45 percent of people who watched N.B.A. games during the 2012-2013 regular season were black, even though African-Americans make up just 13 percent of the country’s population.
In addition to being numerous, African-American fans also seem to have different patterns to their N.B.A. rooting. Hometown basketball teams tend to earn a lower share of Facebook “likes” in heavily black areas. Many black fans instead seem to gravitate to teams with national followings, like the Heat and Lakers, over the local team.