"These tools gave MySpacers the freedom to annoy as much as they pleased. Facebook was nice because it stymied such annoyance, by limiting individuality. ... The MySpace crowd felt caged and held back because they weren't able to make their page unique."
Like the lack of bling on Facebook, that kind of Occam's Butterknife talk is a marker of respectable academic discourse about race: No, we don't find race interesting, we find our perceptions of other people's perceptions about race interesting. We try to make our interest in it as uninteresting as possible by padding our writing out with endless meta-ness. (We wouldn't want any MySpacers reading our articles, now would we?)