You would certainly have to create a cohort, so they would have some sense of identity. They could maybe even create a new neo-Neanderthal culture and become a political force.
Their minds might differ in interesting ways, and that could be profitable. People think of Neanderthals as stupid, mostly because they lost out to us, but we really don’t know whether they were or not. Their brains were certainly bigger than those of modern humans. For all we know, they were smarter.