Dear White House Staff:
We've come up with a breakthrough concept for attaining comfort while drinking beer outdoors in July in Washington D.C. while dressed in formal business attire.
We call it "shade."
As part of the implementization, the staff is working on shade-generating technologies, such as "umbrellas," "awnings," and "trees." We'll get back to you about potential deliverables when we have all the focus group reports pulled together.
Trust us, though, "shade" will be huge.
The Marketing Department