The force was powerful in 2007-2008 and remains strong today when it comes to race, although it worked best on Obama himself.
For example, Jodi Kantor did a Q&A for Reddit to promote her book The Obamas. Here's the funniest line:
When I started covering him, in early 2007, he thought that he was going to be the Democratic candidate to finally win over evangelical votes, and that his own religious background (Jeremiah Wright, Trinity etc) was going to help!
Of course, nobody except Kantor notices that this is funny.